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As a motivation to do it a capture page will probably offer something in return ,eg a free e-book, special offer, or some other advantageous free content. Since your new customer is in your target demographic, you will see a rise in your conversion rates when emailing them about related offers. When you have picked up that person’s e-mail, you can market other products or upsells to that person. This system is easy but important. If the site is about a fiscal matter then an icon of money would send this first signal. This involves what’s the first signal that’s sent to the brain of the surfer when they first peek at an internet site. The reason why this 1st signal is so crucial is that once the surfer thinks they’re on the right site, they may explore it.